Seat will launch its all-new fifth-generation Seat Ibiza at next week’s Geneva Motor Show.

“SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organisations in our industry” says Luca de Meo, Chairman of the Executive Committee of SEAT S.A.,“The new Set Ibiza will make a great leap forward for the brand and it is set to be a turning point in the segment”.

Seat says it is now midway through its largest ever product offensive. At the beginning, came the launch of the brand’s first SUV, Ateca, followed recently by the New Leon. Now it’s the Ibiza’s turn, and new models are still yet to come, including the compact crossover, Arona.

The company believes that by the end of the year, each of the new products will give the brand substantial coverage increases across European markets. In addition, the brand is looking to conquest new customers through a wider offering, such as XCELLENCE, an alternative to the current sport-oriented FR. Seat says this trim level has been created to reach those looking for a sophisticated and distinctive design, combined with convenient and intelligent technology.

The fifth generation of the Seat Ibiza has been developed in Barcelona. It demonstrates the Volkswagen Group’s latest technology, the MQB-A0 platform (Modular Quer Baukasten); this platform application is the first in the supermini segment. Seat says the body surfaces have been accentuated in a way that gives a more sculptured, exciting and aerodynamic look.

“The new Seat Ibiza embraces Seat’s design DNA and ensures fantastic driving performance”, says Dr. Matthias Rabe, Vice-President of Seat for Research and Development; “with the new modular MQB-A0 platform the Seat Ibiza rises to technologies from higher segments and in terms of comfort, it improves its interior roominess and variability markedly.”

The all-new Ibiza can be specified with driving assistance systems already seen in the Leon and Ateca, yet not commonplace in its class (Front Assist and Adaptive Cruise Control ACC, among others) as well as coming with a wireless charger and GSM signal amplifier.

In addition, the new Ibiza is highly connected thanks to three options: Apple Car Play, Android Auto and Mirror Link. All of this technology can be enjoyed for the first time through the integrated eight-inch touchscreen.

The car also features Beats sound-system which uses a digital signal processor (DSP), six premium speakers, one high-end subwoofer and 300W amplifier.