The study is the epitome of dynamism, luxury and exclusiveness which are the quintessential qualities of a modern-day BMW coupe. As Chairman of the Board of Management of BMW AG Harald Krüger explained: “The forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment.”
The BMW Concept 8 Series reveals much of what is to come. Classic styling features combine with new design ideas. Crisp lines that mark out clear surfaces and the car’s powerfully sculpted volumes together form a powerful proclamation of uncompromising sportiness.
The styling of the interior and the choice of materials echo the purposeful interplay between dynamism and luxury. The lines in the cockpit area gravitate forwards, reinforcing the focus on the task of driving.
Merino leather, a faceted ground gearshift lever and an iDrive Controller made from Swarovski glass with a smoky quartz look give the interior an exclusive air.