Honda took to the stage at Geneva today to announce the further acceleration of its electrification ambitions with the intention to move 100 per cent of its European sales to electrified powertrains by 2025.

This new ambition builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda’s global electrification shift announced as part of its 2030 vision.

Speaking at today’s press conference, Tom Gardner, Senior Vice President, Honda Motor Europe, said, “Since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”

Further proof of Honda’s electrification ambition was seen in the shape of the Honda e Prototype. Unveiled for the first time at the Geneva show, the car previews Honda’s first production battery electric vehicle for the European market.

Positioned as an urban commuter, it features a competitive range of over 124 miles and a ‘fast charge’ functionality providing 80 per cent range in just 30 minutes. It also features trademark Honda driving dynamics with a sporty rear wheel drive configuration. The production version of the Honda e Prototype will be unveiled later this year.

Customers can register for updates on the Honda website now, and will be able to place a reservation for the car in selected European markets in early summer. To date Honda has received 15,000 registrations of interest for the Honda e Prototype.