Volkswagen has launched a new app for iOS and Android smartphones, which you can also use in a web browser. Called ‘My Volkswagen’ it will make customer interactions with the brand a lot more user friendly, allowing them to view brochures, track new vehicles as they are built, check the service history, book maintenance and view information in the car’s manual.

The sophisticated new app is among the most comprehensive platforms of its kind, particularly within the automotive sector. Teams from across the Volkswagen UK Sales, Marketing and Aftersales departments have been working to refine and develop the first iteration of the new app, which will be followed later this year by the arrival of new versions with even more advanced and convenient functionality.

Volkswagen UK Digital Marketing Manager, Marianne Bearton, said: “Enabling access to owners’ likely interactions with the brand in one handy digital dashboard that can be viewed on the majority of smartphones, or on a computer, was an ambitious aspiration when it was first identified as a target.

“We set about making it a reality and, now, the release of this first version of My Volkswagen marks the culmination of a huge amount of hard work by colleagues from across the entire Volkswagen UK business.

“We’re keen to get customer feedback from the first users of the app, and of course will work to refine functionality and evolve the My Volkswagen offering constantly in the months and years ahead.”

Volkswagen owners are being encouraged to sign up for the app when they visit one of the brand’s 190-plus Retailers nationwide, while a national marketing campaign to raise awareness of the app’s availability will be launched in the coming weeks.