Renault has revealed its strategy for the next five years and beyond, as part of Groupe Renault’s ‘Renaulution’ programme. The company says the plan will see Renault “evolving and embracing modernity in the automotive industry to become a tech, service and clean energy brand”.
Renault says it will offer the greenest mix of vehicles in Europe by 2025. As for technology, Renault will take advantage of the “Software République”, an open ecosystem dedicated to software, data, cybersecurity and microelectronics. This will give the Renault line-up enhanced connected services. There will be a wider variety of vehicles in the C-segment, and “the development of cutting-edge technologies and new lifecycle business opportunities”.
“At Renault, we embrace the waves of disruption and create our own ‘Nouvelle Vague’. It’s about bringing modernity to the automotive industry. We’ll move to an energy brand, strengthening our EV leadership with the Electro Pole project and investing in Hydrogen, aiming at achieving the greenest mix in Europe by 2025. We’ll also be a tech brand, through in-house innovation and through the Software République, an open ecosystem dedicated to develop a European expertise in key fields such as data or cybersecurity. This will give us a competitive edge as a service brand, with high-tech connected services, onboard and offboard. And this vision of modernity, we anchor it in France. Because as a brand, we know our soul and our strength lie in our origins. The new R5 is the Nouvelle Vague: it’s strongly connected to its history, and yet it’s the future, making electric cars popular.”
Luca de Meo, CEO Groupe Renault
Three fields of competitiveness
Renault says it will evolve into:
– A Tech brand, with an ecosystem approach “aimed at creating world-leading, next-generation mobility OEMs and suppliers”. This ecosystem called “Software République” will allow Renault, other founding members and future partners to develop joint expertise, build European know-how and ensure control and protection in key technologies from big data to electronics. It will also allow Renault to equip its vehicles with leading artificial intelligence and cyber-security systems.
– A Service brand, “offering the best connectivity and high-tech services embedded natively in vehicles”. In 2022, Renault will be introducing My Link, a new infotainment system with Google built-in. Renault will be the first carmaker to bring Google services to mass-market car.
The company says that by becoming more intelligent everyday, Renault vehicles will gain value over time. Renault will try to break the consumerist cycle and generate value up until a vehicle’s end-of-life, all thanks to its Re-Factory in Flins (France). The plant will recondition more than a 100,000 used cars per year, repurpose Diesel LCV and convert them into biogas and pure EV. Renault also has a clear advantage within second life and end of life of batteries. The company says control of these parts of the value chain has the potential to generate new business cases and value.
– A Clean Energy brand, becoming “a leader of the energy transition”. Challenging leaders in the hybrid market with its E-TECH technology, Renault will “ensure its leadership on the electric market with new families of products based on our two dedicated electric platforms CMF-EV and CMF-B EV”. The brand will also offer market-ready, end-to-end hydrogen solutions for LCVs. The company says the target is to deliver the greenest mix in European market.
Renault says the repositioned line-up will help the brand win back its place amongst C-segment leaders whilst maintaining its B-segment leadership. A total of 14 models will be launched by 2025 (seven electric and seven C and D segment vehicles) with the ambition to have upper segments accounting for 45 per cent of sales by the same year.
Renault 5 Prototype: The rebirth of a cult car
The Renault 5 prototype looks to “reconnect with this past and draw inspiration to find the spirit of those glorious times without merely replicating it. Instead, it demonstrates how Renault will democratise the electric car in Europe with a modern approach influenced by one of the most popular and essential cars of its era”.
The Renault 5 Prototype is a compact, city car which takes one of Renault’s timeless successes and develops it to be fit for the future with a modern, 100 per cent electric twist. The company says it has retained the fun and mischievous character, with the pop of yellow highlights. The Renault 5 prototype takes features from the original design.
“The design of the Renault 5 Prototype is based on the R5, a cult model of our heritage. This prototype simply embodies modernity, a vehicle relevant to its time: urban, electric, attractive.”
Gilles Vidal, Renault Design Director