SEAT UK has confirmed pricing and specification for the First Edition launch version of its new Ateca SUV. Only 200 of these cars will be sold to British customers.

In an effort to match the Ateca First Edition to the needs of British buyers as closely as possible, SEAT UK ran an online ‘lifestyle configurator’ on its website, to seek crowd-sourced information upon which to base an ideal specification.

Close to 13,000 people took part in the competition, which included a top prize of an all-expenses paid family trip to Barcelona, SEAT’s home city.

Responding to a series of seven questions about their lifestyles and character, with 192 possible outcomes, the online system then generated an Ateca version to suit their specific needs. The most popular proved to be ‘Horizon Chaser’. Translating it into a UK production car has led to the following items of standard equipment being included: 18-inch bi-colour alloy wheels, satellite-navigation system with an eight-inch touchscreen, Keyless entry (KESSY), electric tailgate with virtual pedal, rear parking sensors with rear view camera, dark-tinted rear windows, black roof rails and window surrounds.

Slotting into the Ateca range above SE and below the flagship XCELLENCE, the high-spec new First Edition offers more than £3,500 of additional equipment over the former, saving customers over £1,100.

The First Edition is available with two engines, a petrol 1.0 TSI 115 PS (113 bhp) and a diesel 1.6 TDI 115 PS (113 bhp), priced at £21,995 and £24,305 respectively. It comes in a choice of three colours, Nevada White, Rodium Grey and Samoa Orange.

The Ateca range is available for pre-order ahead of official showroom launch on 9th September.