With the premium brands making sizeable inroads into the sectors of the market that the mainstream car companies used to be able to call their own, more innovation is required to try and retain customers. Ford believe that there is great demand for top-of-the-range models and has seen its Titanium editions sell in ever increasing numbers. So that those buyers have something to aspire to, next time they change their car, Ford product planners came up with the idea of Vignale ñ an aspirational nameplate that was once an Italian coachbuilder. Sitting right at the top of the model tree, the Vignale name is now available on the new Fiesta, as well as the Mondeo, S-MAX and Edge. Last year the Vignale treatment was applied to the Kuga SUV, costing an additional £2k compared to the Titanium X. So what do you get for your money? Aside from the bespoke body kit and hexagonal leather trim, you get metallic paint, Vignale car mats and door sill protectors, as well as a Sony-branded audio system, an electric tailgate operated by foot gestures, a rear-camera and automated park assist.
You can read the full report on this Ford Kuga Vignale in the September 2017 issue of Diesel Car. Order a back issue by clicking here and choosing a single issue
Great to drive, punchy engine and silky gearchange. Entertaining handling and comfortable ride. Vignale touches are nice. Sync 3 infotainment system easy to use. Spacious cabin.
Hard plastics of the glovebox door lets the side down. Engine start button hidden. Confusing boot handle arrangement.