More than just the Meerkats

While comparison websites are incredibly useful, they can be dull and inspiring, serving up lots of raw information, but little in the way of entertainment. But there’s an exception, www.comparethemarket.com has the adorable Aleksandr, the Meerkat, along with his friends to spice things up. If you surveyed ten people in the street, you can bet that a large proportion would be aware of the innovative campaign.