New Kia Optima goes on sale

Sleeker, plusher, loaded with class-leading technologies, more refined yet more engaging to drive and up to 25 per cent more fuel-efficient…the list of superlatives for the all-new Kia Optima is almost never-ending.

Kia reveal all-new Optima

The all-new Kia Optima, now in its fourth generation, will go on sale across Europe in Q4 2015 and early 2016 in the UK.

Optima and Sportage take at bow at IAA

Kia Motors has today unveiled the all-new Kia Sportage and all-new European-specification Kia Optima at the 66th Frankfurt International Motor Show (IAA).

New Kia in New York

Five years ago Kia Motors America revealed the all-new Optima at the New York International Auto Show and introduced a game-changing midsize saloon that captured the essence of the brand’s design-led transformation.

Kia set to star at SEMA

Kia Motors America (KMA) have brought the sights and sounds of the race track to the opening day of the 2014 Specialty Equipment Market Association (SEMA) Show.

Kia details plans for Geneva Motorshow

The all-new Kia Soul EV will make its European debut at the 84th Salon International de l’Automobile in Geneva on 4 March 2014, alongside a special technology exhibit for the brand’s next-generation hybrid powertrain.

Revised and refreshed: updated Kia Optima arrives in Europe

Since late 2011, Kia’s mid-size Optima saloon has been transforming the company’s market share in the European D-segment – inspiring and challenging many consumers to consider a bold and dynamically-styled Kia for the first time.