Toyota Prius gains intelligent all-wheel drive

The Toyota Prius is the world’s original and best-selling self-charging hybrid car, with a heritage of technical innovation and leadership that spans more than 20 years. Since the introduction of the first model in 1997, it has taken self-charging hybrid power from the margins of the automotive world to the forefront of exceptionally efficient and cleaner mobility for the mass market.

Prius ready for 2015

Advanced technologies for safer journeys and multimedia connectivity lead the specification improvements introduced for the 2015 Toyota Prius+.

Prius pulls rank as Toyota turns taxi

Prius Plug-in is set to join the army of hybrids beloved by London’s licensed minicab drivers. Openstart Ltd has ordered 80 of the rechargeable hatchbacks, making them available to private hire operators for the first time through the Public Carriage Office (PCO).

Toyota to refresh Prius+ for 2015

Prius+, Europe’s market-leading seven-seat hybrid MPV, is being re-groomed for 2015 with new styling details, equipment features and colour choices.

Plug-in Prius sets new ‘ring record

Three-digit records are nothing new at the Nürburgring, the go-to location when car manufacturers want to prove the pace of their latest models, but until now, these feats have always been about miles per hour, not miles per gallon.

Toyota celebrate hybrid milestone

On 19 October 2000, the first day of the British International Motor Show, Toyota launched UK sales of its first-generation Prius.