The name game
The badge a maker gives its car can see it sink or swim. Simon Hacker selects some of history’s bravest – or silliest – gambles. You might eschew the cowardice of Hyundai, Alfa Romeo and Lexus for their respective play-safe appellations, the CoupÈ, the C4 and ES. Yet a badge that recites whatís in the tin […]
Jeerbox
Game of zones? As new guidelines for tougher speeding fines trigger uproar within the motoring lobby, Simon Hacker offers a global snapshot of penalties and misdemeanours. 1 Be it accidental or bloody-minded, we all speed. Blame it on our non-stop lifestyles, the culture of Top Gear, those Fast and Furious movies or just Fleetwood Macís The […]
RIP the Great British Booze Cruise?
It might be hard to shed tears for anyone sweating over Brexit’s effect on the value of their ski lodge in the Val-d’Isere, but the Booze Cruise is a travel tradition close to the hearts of millions of motorists. Will Brexit spell the end of the road for cut-price plonk? Simon Hacker investigates If you […]
BREXIT BRITAIN: A CAR SALES GUIDE
Could Brexit spell a boom time for our car industry? Not unless we focus on what fires up foreign drivers, and deliver their dreams. Simon Hacker cogitates some industry tips 1 First up, China. A tough market to crack given its ability to ëborrowí ideas from elsewhere and rework them for a fraction of the price. […]
Six resolutions for driving into 2017
From kicking booze to stubbing out fags and embracing Lycra, it’s that time of the year when we vow to start afresh, with oh-so noble intentions for honing a better version of ourselves. So, as we look forward to packing up the tinsel at Diesel Car, we’ve been asking ourselves how that desire might translate […]