Features

Car insurance – five points to retain customer loyalty

Popular UK car insurance companies offer customers convenience – and of course, discounts! More than ever, people are looking to make their pounds stretch a little further.

Below are five features that help insurers retain customer loyalty. Get up to 20 per cent online discount with Kwik-Fit Insurance – check them out here!

1. Busy Societies Require Online Access

Let‘s face it – 10 or 15 years ago, most people trudged to an insurance broker for automotive coverage. The process helped to personalise the experience, but customers were limited to specific coverage. Mainly, whatever netted the broker a higher commission. Comparison-shopping was non-existent. Now customers can generate online quotes to compare with other companies. The process eliminates feeling ‘bullied’ into acquiring a particular policy. Sometimes, customers complete purchases and download necessary documents directly to an electronic device. This adds up to larger savings – and happier customers.

2. A Tougher Economy Appreciates Greater Savings

Many frequently used insurance companies also offer discounted premiums. Whether it is cheaper premiums for insuring multiple vehicles, or reduced rates for extended periods of safe driving, customers pay smaller premiums. Customers like to know that companies appreciate their loyalty.

3. Extended Coverage is always a plus

Companies frequently offer coverage that extends into the European Union (EU). The feature is sometimes available at no additional cost, for periods lasting up to 90 days. Imagine the ease of hopping in the car and driving anywhere with the security of protection against accidents – no matter where they may occur.

4. Complete Customer Service is Always Welcome

As society continues to reduce the level of human contact, some things are irreplaceable. When a vehicle is broken down on the side of the road at 2am, the last thing a driver wishes to hear is an automated system. Companies that wish to retain their customers offer a wide range of customer service. Most companies feature 24-hour phone lines that help customers with everything from policy issues to roadside assistance. The best companies have partnerships allow them to assist drivers no matter where they are located in the EU. Sometimes, the dark of night requires a friendly voice.

5. A Few Extras Are Always Nice

Any skilled driver knows that breakdown coverage is equally important as insurance. Once again, a driver would hate to be sitting on the side of the road before they realise how important coverage truly is. Breakdown coverage encompasses towing and passenger transport, just in case a vehicle is not immediately repairable. Additional sought-after features include locksmith services and legal protection.

Every responsible driver needs proper coverage. The search can be exhausting and somewhat mind numbing, but in the end, it is unavoidable. I hope that this list of popular UK car insurance features makes the trip less daunting.

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