And nothing epitomises this more than the brand new SR-1 concept car, revealed by Peugeot to coincide with its 200 year anniversary celebrations. The SR-1’s smooth lines and almost Aston Martin-esque front end, signifies a leap forward from where Peugeot is today, with its current line-up saddled with a wide-open grille that can hardly be called pretty.
And as well as being utterly beautiful, the SR-1 is clever, featuring a HYbrid4 powertrain mating a 218bhp 1.6-litre turbocharged petrol engine with a rear electric motor that develops 95bhp. When working together, this means a maximum power output of 313bhp, as well as having the benefit of four-wheel-drive.
The SR-1 is also capable of 57.7mpg on the combined cycle, and achieving CO2 emissions of just 119g/km. At present, the new Pug is a concept car, but elements of its design will become available in production cars in the future. The HYbrid 4 technology will be available right across the Peugeot range, starting with the 3008. Interestingly, the SR-1 features four-wheelsteering, which allows for greater driving precision and improved handling. Motorised links on the rear suspension control the angle of the rear wheels dependant on vehicle speed.