Mitsubishi Motors has announced the on-sale price of the Mitsubishi innovative Electric Vehicle – the i-MiEV. For orders delivered to the customer from January 1st 2011, to coincide with the UK government’s recently announced Consumer Incentive Scheme, the price has been set at £38,699 including VAT. The government grant will be worth £5,000 off the purchase price of qualifying electric and plug-in hybrid electric vehicles, making the transaction price £33,699 including VAT.
Lance Bradley, Mitsubishi Motors UK’s Managing Director, said: “These are exciting times for the motor industry in the UK. This is the biggest change in the automotive industry since it began some one hundred years ago, so to be able to offer our zero emissions car for this price is a truly great achievement. We are aware that, by their very nature, any new technologies always command a premium, which has been true for anything from plasma televisions to cars. Others make price claims and estimations, but we have a real vehicle that is available now and is proven in the real world.”
Mitsubishi’s newly opened Electric Vehicle Centre in Central London has already taken its first orders for delivery in January, and enquiry levels have soared following the Government’s consumer incentive announcement on 25th February.
The i-MiEV’s award-winning design makes a big statement in its own right, but Mitsubishi Motors (UK) will also be offering a bespoke accessory programme for the i-MiEV.
Customers will be able to fully personalise their car from a wide range of environmentally friendly and premium accessories including floor mats made from bio-degradable bamboo fibre; specialist leather seat trims including a monogram service; and a special collection of exterior vehicle designs – from Union Jack Flags to special customer requests.
The European Whole Type Vehicle Approved i-MiEV has been engineered to achieve a target Euro NCAP crash test rating of 4-stars and illustrates that customers do not need to compromise in any area.