DS3 was launched in Europe in March 2010, followed by Russia later that year, Argentina in 2011, Brazil in the first half of this year and China in the second half of 2012. Alongside the main DS3 range, special editions that grabbed the public’s attention have included the powerful DS3 Racing; the chic DS3 by Orla Kiely and the luxury DS3 Ultra Prestige. Meanwhile, Citroën Racing’s continued success in the DS3 WRC adds to the dynamic credentials of the car. In 2013, the launch of DS3 Cabrio, a new soft-top version of DS3, will further enhance the appeal of the popular model line. The head-turning style and creative technology of DS3 has also received official recognition, with a string of awards including Diesel Car Magazine ‘Car of the Year’ in 2011.