As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected, as Luc Donckerwolke, Executive Vice President and head of Hyundai Design Centre, explained.
“Le Fil Rouge is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974. Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”
The new concept is an introduction to the brand’s latest approach in design: the ‘Sensuous Sportiness’ theme will be embodied by all future Hyundai vehicles, ranging from saloons to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. The design mission is defined by the harmony between four fundamental elements: proportion, architecture, styling and technology.
Architecture – With Le Fil Rouge, Hyundai took a new approach called Light Architecture, to integrate a progressive identity into the brand’s design heritage. Light Architecture generates a dynamic look and forward motion effect for the vehicle. The front and the rear pillars as well as the roof are seamlessly blended into the overarching silhouette of the car – as though the car is drawn with a single line.
The exterior and interior are smoothly merged by the Tube Architecture, keeping the exterior’s sensuous and sporty character consistent inside the vehicle.
Styling - Another goal of the team was to create a vehicle that is instantly recognisable as a Hyundai from a distance. This was achieved by creating a blend of layered crisp lines and pure volumes. Concave and convex forms are carefully orchestrated to provide a sexy character. The concept’s distinctive ambience is also recognisable with a wide, layered front bonnet, combined with a further enhanced cascading grille. The next level of the cascading grille comes with a three-dimensional treatment, featuring parametric jewels inside, which gives the vehicle a commanding presence.
Sang-yup Lee, Head of Hyundai Styling, concluded: “Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept.”