Audi is launching its electrification offensive with the world premiere of the e-tron. By 2025 Audi will offer twelve models with all-electric drive in the most important markets worldwide and expects to achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback, which is due to make its debut in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class.
Peter Mertens, Member of the Board of Management for Technical Development at AUDI AG: “The Audi e-tron is definitely a highlight in the history of our company and the starting signal for our electrification strategy.” A total of four technical platforms and product families will be used to offer electric vehicles in every segment from A to D.
The Audi e-tron and e-tron Sportback use components from Audi’s modular longitudinal platform. There will be a separate product family of e-SUVs with electric quattro all-wheel drive. Audi says fast charging with up to 150 kW and ample range suitable for long-distance journeys are benchmarks in this class.
Audi will present the first beneficiary of another e-platform by the end of 2018: The Audi e-tron GT concept showcar, a coupe with a flat floor assembly, is set to make its debut at the Los Angeles Auto Show. The technology it uses was developed in collaboration with Porsche.
Another joint project of the development departments at Audi and Porsche is the Premium Platform Electric (PPE). It will be the basis for multiple Audi model families with all-electric drive covering the high-volume B to D segments of the market.
Both SUVs and classic body concepts are planned. The company says that a major strength of the PPE is that it was developed exclusively for electric drive, which offers advantages with respect to weight, the package and the proportions of the body.
Several Volkswagen Group brands are collaborating on the development of the modular electrification platform (MEB), which serves as the basis for a series of Audi e-models, particularly in the high-volume A segment. One of these is being developed specifically for the requirements of China, the single most important market.
AUDI AG will also greatly expand its range of plug-in hybrid automobiles. “In the future, virtually every market segment will include models powered by a combination of electric motors and a combustion engine, and that can be charged at an electric outlet,” said Board Member for Technical Development Mertens.