The award, which is conferred by the Global New Car Assessment Programme, was presented on 24th May 2012, during the consumer safety organisation’s annual meeting in Malacca, Malaysia. Wolfgang Hiller, president of the Bosch Chassis Systems Control division in Japan, accepted the award on behalf of Bosch. The prize was handed over by His Royal Highness Prince Michael of Kent, a member of the British Royal Family.
Global NCAP’s rationale for this award was ESP’s high level of effectiveness and its ability to significantly reduce the number of road accidents and fatalities – thereby supporting the aims of the UN Decade of Action for Road Safety. The target of this United Nations campaign is to significantly limit the rise in the number of road deaths forecast for the period 2010 to 2020. ESP’s importance is also recognised by the newly-established local NCAP organisation for the ASEAN nations, ASEAN NCAP. Havingthe anti-skid system as standard equipment is a pre-requisite for the highest rating of five stars.
Since launching ESP in 1995, Bosch has delivered over 75 million such systems to vehicle manufacturers. ESP detects the onset of skidding and counteracts this by reducing engine power and through controlled braking of individual wheels. Studies have shown that this can prevent up to 80 percent of all skidding accidents. ESP systems always include an ABS antilock braking system as well as a traction control system. By continuously working to improve the system, Bosch has succeeded in making it available for all vehicle classes – not least by incorporating numerous innovations that reduce cost.
Today, roughly every second new vehicle worldwide comes off the production line fitted with ESP. While legal regulations have now ensured that the anti-skid system is generally standard equipment in the United States and Europe, and increasingly in Japan and Australia as well, installation rates for ESP in countries such as Brazil, China, India, and the ASEAN nations are still low. For these markets, Bosch also offers attractive entry-level versions featuring the most important basic functions.
But the development of ESPis by no means over. In particular, vehicle manufacturers can use the system as a basis for integrating high-performance assistance and safety systems, such as adaptive cruise control or emergency braking systems, into their vehicles.
Over the years, Bosch has received many awards for developing and launching ESP. For instance, the company was awarded the Allianz Genius safety prize in 2005, and in 2007 the FIA awarded Bosch its prestigious World Prize for Road Safety, the Environment, and Mobility.
Bosch safety technology for motorcycles has also won awards. In 2010, ADAC, the German automobile association, singled out the new ABS generation 9 for its ‘yellow angel’ (‘gelber Engel’) award. In awarding its first prize in the ‘Innovation and Environment’ category, the judges paid tribute to the system’s great road-safety potential. Not only is the latest generation of this system especially compact: its cost-optimised design also makes it affordable for all classes of motorcycle for the first time.