MG Motor UK has smashed its new car pre-sales records by securing 1,000 orders for its MG ZS EV in just two weeks. Having officially launched the car to the press and public on 17th July, MG has experienced unprecedented demand as customers raced to be one of the first 1,000 retail customers to snap up the electric SUV from just £21,495.
The first 1,000 retail customers were able to benefit from the £21,495 launch price after MG matched the government’s £3,500 plug-in car grant with a £3,500 MG Grant of its own. MG has now announced that the next 1,000 retail customers will also receive the MG Grant, ensuring that the £21,495 launch price will continue. The first 1,000 customers also received a complimentary home charging unit – an offer which will not be continuing – ensuring that those who were quick off the mark secured the best deal.
With a WLTP-accredited range of 163 miles, the MG Pilot driver assistance suite, room for five and a full-sized boot, MG says the ZS EV is a “real-world electric car for real-world people”. Capable of producing 300,000 EV batteries per year, MG’s own battery factory is ready to quickly fulfil this demand, with the first customers taking delivery of their electric MGs in September 2019.
Daniel Gregorious, Head of Sales & Marketing at MG Motor UK; said: “We know that the canny British public can tell a bargain when they see one, but we’ve been blown away by the number of people who’ve moved quickly to secure an electric MG ZS at the launch price of £21,495. By extending our offer to match the government grant for the next 1,000 retail customers, we’re delighted to be able to maintain this offer, even if it’s just for a few more days. To anyone who’s been thinking about ordering a ZS EV, I suggest they do it now!”