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C4 is the Emerald Isle's Car of the Year

73776cit-5300Citroën’s New C4 Picasso has been honoured with the title of Continental Irish Car of the Year 2014 by the Irish Motoring Writers Association (IMWA).

The latest generation C4 Picasso also scooped the Irish Compact Family Car of the Year award at the official IMWA ceremony in Dublin yesterday afternoon.

The Car of the Year award was voted for by the 28 members of the IMWA who awarded their votes on the basis of key criteria including safety, equipment level, fuel economy, comfort, practicality, ride and road-holding.

The C4 Picasso received a total of 377 votes from the jurors, securing overall victory in this year’s awards, ahead of the VW Golf (364 votes) and the Mazda6 (327 votes).

The New Citroën C4 Picasso features a bold and striking design; five-star EuroNCAP safety rating; highly efficient engines with sub-100g/km CO2; and high levels of equipment with a 7” touch screen specified as standard.

Linda Jackson, Managing Director – Citroën UK & Ireland, said; “The New C4 Picasso is an important addition to the Citroën range both in Ireland and the UK, so winning two accolades from the Irish Motoring Writers Association is especially pleasing. The overall title of Continental Irish Car of the Year, in particular, represents a compelling independent endorsement for our newest MPV. The seven-seat Grand C4 Picasso launches in January, so it’s an exciting time for the brand as we head towards 2014.”

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