The first model on sale is described as a compact SUV designed for young, urban, progressive-minded customers that will meet the needs and expectations of European private and fleet buyers in terms of design, quality, dynamics and crash worthiness. This car will be revealed globally in pre-production form for the first time at the Frankfurt Motor Show (IAA), on 12 September 2017.
Chery is evaluating the sales opportunity in key markets, ahead of setting up a European sales operation in co-operation with import and distribution partners. The new design and R&D facilities in Europe will accelerate Chery’s plan for global expansion.
“In just a few years we intend to start selling a family of vehicles in European markets across multiple segments, with power supplied by a range of electrified powertrains,” explains Chery CEO Dr. Anning Chen at Chery Automobile Co., Ltd. The company has indicated that it plans to sell a range of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (P-HEVs) and battery electric vehicles (BEVs).
“Our brand will target open-minded, younger customers in particular, with a product rollout strategy that focuses on quality, low- and zero-emissions powertrains, and emotional engagement with customers. All Chery vehicles sold in Europe will feature class-leading connectivity, be fun to drive, offer flexible and spacious interiors and will provide comprehensive personalisation, all of which are aligned with our high standards of product quality and aftersales support,” Dr. Anning Chen concludes.
Chery describes itself as the most successful exporter of vehicles in China. It has sold over 1.2 million units overseas since it was founded – more than any other Chinese carmaker – and it is also the first Chinese manufacturer to pass total sales of more than six million vehicles. It has held the status of China’s leading vehicle exporter for 14 consecutive years.
In 2016, Chery (Group) sold over 700,000 units, a year-on-year rise of 28 per cent. Of this number, approximately 100,000 vehicles were exported – representing almost 30 per cent of all Chinese vehicle exports.
The new Chery R&D operation to be created in Europe will be in addition to its existing R&D facilities in Wuhu, Beijing, and Shanghai in China.