Following successful competitions in 2010 and 2011, the theme for this year is based on connectivity; entrants must design and develop an innovative Smartphone app to make everyday life easier for motorists.
With Smartphone and digital apps now part of everyday life and cars being increasingly connected through‘Créative Technologie,’ participants are invited to let their imaginations run free, whilst answering the question: What innovative Smartphone app would you create to make driving and everyday motoring life easier?
Inspiration can come from all available features within a car; speed, fuel consumption and GPS, alongside additional information related to generic motoring needs such as fault diagnoses, maintenance and traffic.
The competition offers a ‘once-in-a-lifetime’ opportunity for emerging new talent to have their creative designs put into the international spotlight.
In 2010, Citroën’s Créative Awards saw over 700 entrants from 55 countries while, in 2011, there were more than 800 entries from 87 countries.
Entries will be judged by a panel of top magazine editors, designers, and digital and online gurus. The winner will receive a cash prize of €10,000. Second place will win €2,000 and third place will receive €1,500. The winner of the public vote will also win €1,500 in cash.
The competition is open to everyone and full rules and information can be found atwww.citroencreativeawards.com. Participants have until 10 February 2013 to submit their ideas via the website. The official awards ceremony to announce the winners will be held in Paris in March 2013.