Located in the heart of the Parisian Golden Triangle on Rue François, just a stone’s throw from the Champs-Elysées, DS World Paris is a showroom, event space and exhibition of the DS line’s rich history, as Citroën aims to completely immerse visitors in the DS universe.
Unique in Europe, and following on from the opening of DS World Shanghai in March this year, DS World Paris is a true flagship venue for the brand. Celebrating models past and present, it showcases the line’s heritage, which dates back to 1955, with some of the finest DS examples on show, including – for the opening – a 1956 Citroën DS19.
Just as the DS line is inspired by French-style luxury, so too is DS World Paris; fronted by a listed Art Deco façade, the 600m2 interior bears the signature colours of the DS – Black, Champagne and Carmine – with an emphasis on elegance, charm and purity.
The centrepiece to this impressive space is an astonishing tailor-made chandelier, comprising 900 blown glass beads. This, along with a unique DS scent and musical signature, ensures that DS World awakens all the senses.
DS World Paris is a true jewel in the crown for the brand, offering customers exclusive and personalised services, as well as being home to the DS World boutique, where the first in the DS Lifestyle luggage range will be launched.
To celebrate the opening of DS World Paris, Citroën has produced an ultra-limited edition of the popular DS3 for the most dedicated DS fans – DS3 DS World Paris. A jewel of Parisian elegance, this exclusive model is inspired by Art Deco architecture, inside and out, with the numbered DS World badge inlaid on the dashboard insert making each of the 15 models truly unique.
The creation of DS World Paris demonstrates the success story of the DS line. With 400,000 models sold since its launch in 2010, the DS line has enjoyed worldwide commercial success. With its DS models, Citroën dared to be different and this decision has paid off.
Julien Faux, Director of DS World Paris, explained the belief behind the venue: “DS World Paris focuses on the very essence of DS, a distinctive take on luxury à la française. Every detail and every space was fully thought through and designed as you would a haute couture fashion collection.
“In our approach to personalisation, we want the DS World Paris to be on the cutting edge of the avant-garde, in tune with creative communities and breakthrough artistic experiences. We will choose and create events that echo our world and will surprise visitors with our blend of daring and know-how.”
Throughout 2014, DS World Paris will host a range of artistic and cultural events, ranging from fashion and gastronomy to art and design.