To mark the fact you can now buy a Dacia anywhere, Dacia created a ‘pop up dealership’ which was open for one day in the remote Yorkshire countryside inside a bus stop on the A64 between Pickering and Whitby.
The company says that Dacia Buy Online enables customers to purchase a new Dacia in four easy steps based on model, budget and payment choice. The platform allows customers to buy the Dacia range anywhere, at any time, from any connected device covering the full “customer journey”.
Customers can also choose payment options, both cash and finance with full online acceptance, selecting a customer deposit contribution and set a monthly budget. Customers also even part-exchange their existing car which will be collected as part of the new vehicle handover. All Dacia models are available to purchase online, where customers can select the choice of colour as well the ability to add service and warranty packages.
The existing Dacia dealer network supplies the vehicles to the customer. To complete the process customers can choose either Click & Collect from their local dealer or choose home delivery, with the car available from UK stock within two weeks.
Speaking on the launch of Dacia Buy Online, Louise O’Sullivan, Head of Dacia UK, said: “With our new Dacia Buy Online platform our customers can now find an additional 150 million Dacia dealerships at their fingertips. Whether you’re sofa surfing, browsing on the bus, or scrolling whilst strolling – we’re making car buying simpler. You can order a Dacia online today and have it delivered to your driveway within two weeks.”
Dacia has also conducted research into car buying habits both on and offline. Findings reveal the UK’s online shopping rush hour is 10:20am on a Saturday, with nearly half of Brits (48 per cent) saying they would consider adding a car to their virtual shopping basket if it meant they could get good value for their money.
47 per cent would also consider buying a car online for its convenience, with a further third (35 per cent) of consumers valuing the option of buying online so they can scroll and shop at any time of day. This desire has increased significantly in the last decade, with just 15 per cent of respondents stating they would have considered buying a car online ten years ago.
Louise O’Sullivan added: “Times really are changing and our research shows that consumers are prepared to click and buy whenever and wherever is most convenient for them, regardless of time of day or location, due to the time pressures of everyday life”.