The new site can be found at www.fiatprofessional.co.uk and has been completely redesigned to be simple to use, enjoyable to visit and to enhance the user experience. The site provides visitors with easy access to up to date information on Fiat Professional’s award-winning range of commercial vehicles.
Visitors to the site can find comprehensive details of the Fiat Professional range including technical specifications, pricing, options, finance packages, latest promotions plus useful and interesting information on the Fiat Professional brand and the services it provides. Users also have the opportunity to not only download brochures but also to have a hard copy posted to them, locate their nearest dealer, request a test drive or alternatively ask to be contacted by Fiat Professional via the Contact Us link.
Choosing the right vehicle can sometimes be a difficult choice for customers. To help them make an informed choice in selecting the most suitable vehicle to match their requirements, Fiat Professional has introduced an updated version of its Find Vehicle tool. This comprehensive interactive tool has a simple three step process where they first select their type of use, then their load requirements and finally fuel preference. At the end of the process the tool provides them with a recommendation of the vehicle(s) that would best satisfy their requirements.
Visitors can then check out the standard specifications, performance statistics of their vehicle choice, and interactively select options while ensuring that it fits within their budget.
Although a final business transaction is not part of the online service, the website is designed to make the buying process easier and to facilitate contact between the user and the Fiat Professional dealer network.
With the increased use of new mobile technology such as smartphones and tablets, Fiat Professional has included a brand new link on its website to both the App store and Google Play where visitors can download the Fiat Professional App free of charge.
Another new feature on the site is the introduction of an Accessories section on the homepage and visitors can keep up to date with all the latest Fiat Professional news and press releases in the News section. Finally, there is a Converters section for those converters who use Fiat Professional as their base vehicle.
The site will be enhanced in the future with the addition of a newsletter service and a mobile site during 2013.
Sebastiano Fedrigo, director, Fiat Professional UK, says: “Our aim with the new website is to provide customers with an engaging platform which contains all the relevant information they require to identify the most appropriate vehicle to match their needs.
“We believe it will be of particular benefit to fleet operators and small businesses, as they will be able to find further information on our innovative technological solutions such as the Blue&Me infotainment system, Bi-link suspension, Start&Stop system and eco:Drive Professional software. These technologies combined with our state of the art MultiJet II diesel engines, help our vehicles provide class leading economy and help businesses to reduce their running costs as well as reducing their environmental impact.”
The site has been redesigned by specialist agency Leo Burnett – ArcWorldwide.