“Since its debut, Focus ST has been bringing our fun-to-drive DNA to the hot hatch segment with a uniquely Ford blend of driving dynamics, performance and style. Now, with improved dynamics, an updated suspension, new styling and a more sophisticated cabin, we expect the 2015 Focus ST will remain the hottest hatch worldwide.”
These were the words of Raj Nair, group vice president of Global Product Development at Ford, upon the initial release of the 2015 Focus ST. While every automobile manufacturer’s marketing campaign is bound to hype their latest product to the nines, it seems Ford were on track with their initial comments of the Focus ST being the “hottest hatch worldwide.” Despite some strong competition from Honda’s Civic, Ford managed to sell approximately 10,000 Focus STs in Europe alone last year. 4,600 of those were the diesel-powered option and 5,400 customers chose the EcoBoost petrol version.
Due to the inclusion of a six-speed dual-clutch PowerShift transmission for the diesel version, Ford’s popular hatchback clearly has a lot more speed and convenience at its disposal. The new transmission is reported to allow the Focus ST to reach 62 mph in 7.7 seconds. “[The new] Focus ST has been a runaway success with customers spoilt for choice between our latest petrol and diesel power units,” tells Roelant de Waard, vice president, Marketing, Sales & Service at the European branch of Ford. “Diesel drivers now have the additional option of the Ford PowerShift transmission, which allows them to swap between quick-shifting automatic and sporty manual to suit their mood.”
Being the best-selling car in the world numerous times, there was no doubt that Ford had their work cut out for them to improve upon the design and performance for newer models. However, with an upgraded sports suspension, advanced front springs and shock absorbers for the rear and front, as well as further development in electric power steering, the 2015 Focus ST is undeniably the best version to date. One can only wait in anticipation for how great the next Focus ST will be.
Supply and demand
Along with the heightened interest in the Focus ST, the Fiesta ST200 and their unshakably popular Mustang have also been a great success for Ford. It was revealed that sales of their performance cars rose by 62% in Europe last year, indicating that Ford vehicles and their specific parts are at a strong demand. While in the UK online suppliers such as www.mister-auto.co.uk are well placed to help meet this demand for new car parts, Ford president Jim Farley says that the company is also doing their best to keep production rolling: “The last thing you want is your best customers having to wait long periods to get delivery of your most emotional products,” he says. “So of course, we’re doing everything we can think of to improve things.”