Ford looks for uplift in Focus Estate sales

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The all-new Focus estate which has joined the Focus five-door, is set to be a popular choice among British customers with 2,000 orders already confirmed.

Since Ford Focus launched in October 2008 selling over 1.4 million to end of May, 2011, Focus estate sales of 179,000 have accounted for around 12.5 per cent.  The all-new Focus estate is a stylish addition to the range and expected to increase this mix to 18 per cent. Mark Simpson, Ford Britain marketing director, said: “The all-new Ford Focus has been a big hit with UK customers looking online and visiting dealerships and our attractive Focus estate completes the line up for them. The new Focus estate’s athletic looks gives the car its own unique personality and we believe will broaden its appeal.”

The Ford Focus estate brings the same class leading levels of technologies as that of the five-door, with many of the features new to the mainstream medium car market.  These include the optional £750 Driver Assistance Pack comprising seven advanced technologies – Active City Stop, Traffic Sign Recognition, Lane Departure Warning, Lane Keeping Aid, Blind Spot Information System, Auto High Beam and Driver Alert.

The estate is also available with the same choice of low-CO2 powertrain options. These include the 1.6-litre TDCi 113bhp engine which comes equipped with standard Auto-Start-Stop and has CO2 emissions starting at just 109g/km.  Sales of this powertrain account for 43 per cent of all-new Focus in the UK.

The Ford Focus estate is both dynamic and practical offering the extra space and flexibility customers expect.  Compared to the five-door it is 20cm longer, has 10cm greater width between the wheel arches and a maximum load capacity of 1,502 litres (in two-seat mode). The estate therefore provides generous interior accommodation for both passengers and their luggage.

Priced from £18,095 on-the-road, the all-new Focus diesel estate comes with over £1,000 additional standard equipment versus the equivalent outgoing model, including Bluetooth and voice control, USB connection, DAB, Thatcham Category 1 alarm, aluminium roof rails, tonneau cover, driver lumbar adjust and torque vectoring control all as standard.

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