The 2014 edition of the annual exhibition marks the fourth year Hyundai is involved in Italy’s highest-profile design event. This year, the famous Istituto Europeo di Design (IED) is exhibiting the PassoCorto concept car, designed by IED students and commissioned by Hyundai.
The PassoCorto, which was revealed last month at the Geneva Motor Show, will be showcased at the IED Milan Campus facility throughout Milan Design Week. Commissioned by Hyundai, the ultra-lightweight sports car concept was created by a team of 16 students at IED in Turin and is designed to appeal especially to Generation Y consumers. The dramatic, compact PassoCorto – Italian for ‘short wheelbase’ – is a mid-engined two-seater coupe with a compact length of 4100 mm and weight of just 840 kg.
Allan Rushforth, Senior Vice President and COO at Hyundai Motor Europe, commented: “Design is the number one reason customers choose Hyundai vehicles in Europe. So we are delighted to nurture the young European talent who will be designing the cars of the future. The PassoCorto concept is the result of an exciting cooperation, and we hope it will inspire the next generation of designers.”
On Thursday 10 April, the IED Milan Campus will host a special presentation and roundtable discussion, open to the public, on the theme ‘Young. Creative. Work.’ Luca Borgogno, Senior Designer Pininfarina and Head of IED Turin Transportation Design, and Nicola Danza, Exterior Design Manager at Hyundai Design Centre Europe, will present PassoCorto and tell of their personal routes from aspiring young car design students to senior automotive professionals.
Over the past decade, Milan Design Week’s FuoriSalone, a collection of ‘fringe’ events, has achieved ever-greater popularity with the public. This year, more than 950 free public events are expected to be held at design studios, universities and art galleries around the city, attracting almost one million visitors.
Since 2011, Hyundai Motor has been the headline sponsor of the festival’s dedicated website,www.fuorisalone.it. The online and mobile information portal, ‘powered by Hyundai’, is the key reference source for local and international visitors during Design Week.
Since 2012, Hyundai Motor is also involved in the Skills for the Future and Brilliant Young Entrepreneurs programmes that support Europe’s youth. Skills for the Future aims to bridge the skills gap between education and the demands of the job market, while Brilliant Young Entrepreneurs programme helps students turn their business dreams into reality by providing financial and mentoring support.