The announcement was made as Daniel Sturridge, Liverpool and England player, visited the site of the new Liverpool Academy, where he saw the work being undertaken and talked to young people about the positive effects on their lives.
The Liverpool Academy will officially open in the Autumn and the first two programmes will be fully funded by Hyundai’s donation. In addition, Hyundai will also support two full programmes at a London Academy throughout 2013. The broadened reach will bring the benefits of the work of Street League to a greater number of young people around the country.
Tony Whitehorn, President and CEO of Hyundai Motor UK commented, “In challenging economic times, the work Street League does to help young people become more competitive in the jobs marketplace is highly relevant. We’re proud to be supporting the aspirations of young people throughout the country, delivering positive effects to them, their families and their communities, both now and in the future.”
As Hyundai reaffirmed its commitment to Street League, Daniel Sturridge visited the site of the new Liverpool Academy where he spoke to Street League participants about their experiences. Commenting on his visit, Daniel Sturridge said:
“The work that Street League does is truly inspiring and the charity’s expansion into Liverpool, helped by Hyundai funding, is fantastic news for this community. Many young people don’t have the opportunities that they deserve. Street League’s use of football, combined with learning employability skills, has meant that more of them are gaining confidence and standing on their own two feet. I am very please to be able to help the charity do its great work.”
Academy participant, Dale Williams (20), attended Street League in Harpurhey, Manchester and is now volunteering for the programme. “I really enjoyed the day. It was brilliant to meet Daniel Sturridge and hear about how he overcame his own barriers to get where he is today. I found it both inspiring and motivating,” he said.
Daniel Sturridge in November 2012 also handed over a cheque for €50,000 on behalf of Hyundai to streetfootballworld – the leading network in the field of social change through football – and its UK network member, Street League.
This formed part of a larger €250,000 donation that is already helping disadvantaged young people across Europe to develop life and employability skills through structured football and educational programmes.
Hyundai’s commitment to supporting Europe’s young people is also demonstrated through Skills for the Future, a comprehensive skills programme developed in partnership with JA-YE Europe (Junior Achievement-Young Enterprise) and aimed at providing 10,000 young European people with the skills they need to prepare for their future careers. The initiative was expanded recently with the launch of Brilliant Young Entrepreneurs, a programme that helps European students in higher education realise their business ideas.