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INEOS Grenadier debuts at Hampton Court

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The first INEOS Grenadier prototype was on display at the Concours of Elegance at Hampton Court Palace, London, over the weekend of 4 to 6 September, playing a supporting role to INEOS Automotive’s collection of off-road vehicles.

INEOS Automotive’s Concours display featured a number of historic 4x4s, most notably the first ever production Land-Rover (registration JUE 477), a full of which has recently been completed. Also shown were a fully restored Toyota FJ40 (1980), a Willys Jeep (1944) that was used by the US Navy in WWII, and a classic Mercedes-Benz G-Wagen (1988).

“At the outset of the Grenadier project, we brought some of the great 4x4s of the past into the studio to look closely at what made them so enduring,” said Toby Ecuyer, Head of Design at INEOS Automotive. “And now, it’s fantastic to see Grenadier in the company of these legends. You can see common design traits and proportions, and certainly the same clarity of purpose. I think the Grenadier sits very naturally among these 4×4 icons, and if others agree, then we’ve achieved our design objective.”

“We received some great feedback following our recent reveal of the new Grenadier, and this is now the first time we’re showing the vehicle at a public event in the UK,” said Dirk Heilmann, CEO at INEOS Automotive. “It’s very fitting that the vehicle is being showcased alongside a collection of off-road icons. They have served as the inspiration for the Grenadier project and represent the uncompromising go-anywhere spirit that the new vehicle will deliver for customers around the world. We look forward to assessing the reaction of the show’s many visitors.”

Prototype testing of the Grenadier is now fully underway, with the aim of accumulating 1.8 million kilometres (about 1.1 million miles) on- and off-road over the coming year. Sales are planned to start in markets worldwide from the end of 2021.

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