As 2013 draws to a close, Isuzu UK can report a 50% increase in sales of its D-Max over 2012 as the Brand continues to attract new customers. The UK also retains its spot at the top of the league table among all of the European Isuzu markets.
Isuzu UK has enjoyed four years – and an amazing 272 per cent – of growth since 2009.
A number of exciting D-Max projects are also underway which will be announced early in 2014 which build on the D-Max’s reputation as one of the most rugged yet desirable pick-ups on the market.
To date Isuzu has sold 3900 of its D-Max pick-up across the UK during 2013 – a record for the brand. While the final tally will be announced in early January, the projected sales of 4000 represents a 50 per cent increase versus the same period last year and comfortably surpasses the company’s own initial target of 3,500 target for the year.
Isuzu’s record-breaking sales performance in the UK has ensured it remains the number one market in Europe and well ahead of next biggest markets, Turkey and France.
William Brown, General Manager at Isuzu UK, commented: “More consumers than ever want a pick-up that offers great looks, refinement, outstanding value and class-leading attributes, whether they’re private or fleet buyers. The increase in the braked towing capacity to 3.5-tonnes was further demonstration of the D-Max’s all-round abilities and we’re set to widen its appeal further in the near future.”
“Next year is going to be another exciting period of growth for Isuzu as we look to maximise new opportunities, continue developments to make the road-going pick-up even more desirable, and engage in new off-road performance activities that will test the ruggedness of an Isuzu D-Max to the maximum.”
All Isuzu D-Max pick-ups sold in the UK come standard with a pioneering five-year / 125,000-mile warranty.