The new Fury packs a real punch with a number of unique style enhancements and technology upgrades. Based on the Eiger double-cab model, the special edition can be tamed from just £19,999 (CVOTR), representing a saving of around £2000 compared to buying the accessories separately. Fury is available with either manual or auto transmission.
The attention-grabbing style of the D-Max Fury starts with the stunning and unique Magma Red metallic paint finish, while bold 17-inch, five-spoke grey alloy wheels shod with 255/65 R17 Pirelli Scorpion tyres emphasise the pick-up’s powerful road presence. The exterior upgrades continue with a dark grey metallic finish to the front grille – complete with a fiery red Isuzu logo at its centre – and Cosmic black door and tailgate handles, and black rear bumper, as well as gun metal grey heavy-duty side steps.
Inside, the sporting nature of the Fury is made clear with unique red stitching to key contact points such as the steering wheel and gear knob and the provision of dedicated Fury carpet mats. Customers will also have the option to upgrade the interior upholstery to Limited Edition Black and Red Fury leather. They will have to move quickly as just 100 will be made available.
Fury also features a rear camera to aid easier parking and manoeuvring out of tight spots. With the vehicle in ‘reverse’, the image behind is cleverly displayed in the rear view mirror inside the cabin.
At the heart of the Fury remains the powerful-yet-efficient 2.5-litre twin-turbo diesel engine, producing 163 PS and 400 Nm of torque. Isuzu’s robust diesel will return a highly impressive fuel economy of 38.7 mpg on a combined cycle. Owners of the new Fury will also benefit from a heavyweight towing capacity of 3.5 tonnes (braked trailer) and 1,072 (manual) 1,067 (auto) tonne payload.
William Brown, General Manager at Isuzu UK, said: “We are confident the Fury will further widen the appeal of the D-Max which already has one of the widest choices of model of any pickup in the UK. The Fury has been designed for those seeking an affordable pick-up with stand-out appeal. It’s certainly a head-turner and, alongside the Blade and rest of the D-Max range, will meet the growing demand for a stylish vehicle which can be used for both work and recreation.”
2014 was the best ever year for Isuzu in the UK with sales of over 5,500 pick-ups and the growth has continued into 2015 with sales up over 30% year to date. Isuzu UK continues to be the biggest market in Europe for the Japanese brand by a considerable margin.
Fury will go on sale from September priced at £19,999 (CVOTR) for the six-speed manual and £20,999 (CVOTR) for the 5-speed auto. Like all new Isuzu models sold in the UK, the D-Max Fury will come with the company’s pioneering five-year / 125,000 mile warranty.