Designed at the Kia headquarters studio in Seoul, under the direction of President and Chief Design Officer, Peter Schreyer, the CUB is less than four metres long, has rearward-opening rear doors and an ‘access-all-areas’ interior concept without traditional B-pillars, providing excellent access to the luxuriously trimmed cabin.
“The new Kia CUB is a compact, four-door coupe created with a clear focus on driving performance and practicality,” comments Thomas Oh, Senior Executive Vice President and Chief Operating Officer, Kia Motors Corporation. “Styled to appeal to trend-setting urban dwellers, the CUB features a comfortable four-seater cabin which generates an emotional, feel-good response and delivers everyday, real-world benefits.”
The exterior styling of the CUB highlights that it is both sleek and small, with a cheerful face and a daring character. Design features created by Peter Schreyer for the 2007 Kia Kee 2+2 concept are revisited in a new form. The CUB’s nose has a broad wrap-around ‘mouth’ and there is a ‘dip’ in the top of the windshield – a motif that is featured on Optima, Sportage and cee’d models. The latest interpretation of grille is a shallower design incorporating the turbocharger’s air intake, highlighted in body colour.
The headlamps feature two-point LED lights – similar to those which first appeared on the Kia Quoris large flagship sedan last year. Large 19-inch alloy wheels fill the wheelarches and the front doors have aerodynamic ‘turning-vanes’ at sill level to streamline and add definition the CUB’s flanks.
The super-smooth exterior, with its flush glazing, minimum-drag wing mirrors and automatic touch-type door handles, promises ultra-low aerodynamic drag. A two-colour paint finish with sporty stripe hints at the CUB’s high-performance potential, while the car’s broad track gives it an imposing stance.
Four-seater luxury cabin
With four individual seats, the CUB’s interior presents a unique ambience. The cabin creates the sensation of a luxurious coupe and is trimmed in black leather with yellow colour accents around the seats, door armrests and steering wheel.
The instrument cluster design is inspired by the eyes of a wild animal. The centre-stack design is minimalist with an air vent controlled by touch sensor. For extra safety, the steering wheel rim is capable of monitoring the driver’s biorhythms.
As well as a steering-wheel, there is a DIS (Driving Information System) controller connected to a gesture camera which provides easier operation while driving. With well-defined motions, drivers can set up each menu on the centre display. Hinting at the high-performance nature of the CUB, there is a footrest provided in the front passenger footwell.
At present there are no plans to put the Kia CUB concept into volume production.