The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the upcoming TV commercial and print advertisements, Kylie will take delivery of her own personally specified Lexus CT 200h. At the same time, Lexus will be the lead sponsor of Kylie’s Aphrodite – Les Folies 2011 UK tour – destined to be one of the most visually spectacular and technically complex shows ever staged in the UK.
Kylie, who has enjoyed huge success as an actor, singer, dancer, model and designer, said: “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution”. Belinda Poole, Lexus Director, said: “Kylie is the perfect ambassador for Lexus and the new Lexus CT 200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the Lexus brand.”