Dynamic. Sporty. Modern. Those are the three words MG says it gave its car designers to guide them as they got to work sketching the forthcoming GS SUV. The new car is set for a UK launch in June, after appearing at the London Motor Show in May.
Anthony Williams-Kenny, Global Design Director for MG, said: “The world is changing quickly in terms of what we expect from a product, so our goal is to bring the most up-to-date design trends to our own.
“With MG’s first SUV, we wanted to design a car that would fit in with the MG family and have a slightly different look, of confidence and dynamism, that sets it apart from the other models.”
Martin Uhlarik, Deputy Design Director for the UK, described it as the ‘next big leap’. He said: “The team were full of enthusiasm when the brief was given to them and, with their passion, it translated into their designs.
“The GS came to life in Longbridge, as this is where the design themes started and the interior and exterior looks were pulled together. Consideration for the customer has happened from the very beginning and we’ve aimed to give them what they want.
“We truly believe that we have created a competitive car that shows MG as forward-thinking, consumer-conscious and a great producer of cars that can appeal to anyone at any point in their life.”