Mitsubishi Motors in the UK is pleased to announce that it has reduced the i-MiEV’s launch pricing to £28,990 for orders placed for delivery from January 1^st 2011. This coincides with the UK Government’s recently confirmed consumer incentive of £5,000 – which means customers will only have to pay £23,990.

This price realignment signals Mitsubishi Motors’ global intentions to remain first in the promotion and establishment of the early electric vehicle market, Lance Bradley, Mitsubishi Motors in the UK’s Managing Director asserted that: “The i-MiEV will remain first in all respects. We have been first in almost every aspect of the UK’s EV market for the last 2 to 3 years and we’re not going to give up that position easily. The electric vehicle is now a reality, with all our cars being European Whole Type Vehicle Approved. With a Mitsubishi Motors electric vehicle, customers need not compromise in any area. What is more, our car is perfect for urban driving. It has been designed deliberately as a small, compact, true city car with the ability to nip in and out of traffic and park in the tightest of spaces.”