DS is opening a special customer reservation system for its new DS 7 Crossback with a highly-specified limited edition launch model.

This first edition of the new DS SUV is called ‘DS 7 Crossback La Première’ and will be available to review online via the DS brand website: www.DSautomobiles.co.uk. Customers will be able to configure their specific vehicle (their choice of body colour, equipment, powertrain, etc.). Buyers who reserve La Première will be kept informed before taking delivery.

The new model will be available for viewing in every detail with DS Virtual Vision, the virtual reality experience set up in DS Stores. With this innovation, customers will be able to use a headset to view the new SUV full-size in 3D as part of a dynamic, interactive and captivating experience. Orders can also be placed at a DS Store or Salon (part of the DS network of dealerships) via the website.

Technologies that will be available across the range include: DS CONNECTED PILOT, which paves the way for autonomous driving through Adaptive Cruise Control and Land Positioning Assist systems, DS NIGHT VISION, which is designed to improve visibility for driving at night, and DS ACTIVE SCAN SUSPENSION, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.

The DS 7 Crossbank La Première is available with a choice of the two most powerful engines in the range – the diesel option is the BlueHDi 180 S&S – mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).

DS says the DS 7 Crossback La Première “stands out for its chic, exclusive styling: an elegant, charismatic allure in Cumulus Grey, Pearl White or Perla Nera Black contrasting with unique Nappa leather upholstery in a shade called Art Rubis, for a deep, warm effect”. The trademark DS “watch strap” design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. The B.R.M timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry the name of the limited edition.

Potential customers will be able to order this limited edition between 7 March and 31 December 2017.