The campaign will see a very different look and feel for the breakdown company which dramatises the personal impact a breakdown can have on people’s busy lives – all reported in the style of an international news story. The new offer focuses on Green Flag’s commitment to quality and reliability, with a guarantee that they will reach customers within one hour or give them half price cover the following year – putting their money where their mouth is.
The new campaign launches with television ads that set the scene for the 2013 campaign and demonstrate Green Flag’s commitment to fast, reliable and expert customer service. What first appears as an ordinary breakdown scenario with a man struggling to get home to read his son a bedtime story, turns into a dramatic breaking news report complete with helicopter crews, outside broadcast reporters and international news anchors. The strap-line to accompany the brand re-launch is ‘Green Flag, No Matter What’.
James Cooper, Head of Marketing at Green Flag, said:
“This is a fresh, contemporary and dynamic representation of Green Flag’s commitment to deliver service excellence in the breakdown market. We have listened to consumer feedback a lot this year, and understand that what really matters is keeping people’s lives on track and keeping them safe, no matter what. We are determined to deliver the kind of service that keeps people moving whatever it takes – brought to life by our new service guarantee that delivers for customers most at their time of need.