As part of the sponsorship deal, ŠKODA UK will again sponsor the King of the Mountains jersey and will also be official vehicle partner to the Pearl Izumi Tour Series and Tour Rides.
The Tour of Britain is the UK’s biggest professional cycle race and the country’s largest free-to-spectate live sporting event, taking place between 7-14 September. This year’s event will be the eleventh edition of the modern Tour, since its revival in 2004.
As the official car partner, ŠKODA UK will supply 50 support vehicles for the event; these include the flagship ŠKODA Superb, Octavia Estate, Yeti and Rapid Spaceback. The brand will also sponsor the prestigious King of the Mountains jersey which is awarded to the best climber in the race. Riders will compete for points at designated ŠKODA King of the Mountain climbs on each road stage of The Tour.
Emily Burns, Communications Manager for ŠKODA UK comments: “We’re extremely proud of ŠKODA’s heritage in cycling and our continued partnership with Tour of Britain offers an exciting opportunity to demonstrate our support for the sport and be a part of a world-class cycling festival.”
Offering the perfect combination of performance and practicality, including up to 1,865 litres of load space (ŠKODA Superb Estate), the award-winning ŠKODA range will once again demonstrate its ideal suitability for supporting cycling events. Highly regarded by cyclists, both professional and recreational, the range also includes clever accessories such as roof bars, an internal bicycle holder and towbar preparation.
Alastair Grant, Commercial Director for SweetSpot, said: “We are delighted to be able to continue our relationship with ŠKODA UK. The reliabilityand practicality ofŠKODA UK’s model range make them the perfect partner for professional cycling events. We look forward to working together on what is set to be another exciting year for the world of cycling.”
As a long-standing champion of cycling, with its heritage in bicycle manufacturing dating back to the company founders in 1895; ŠKODA provides vehicles to the Tour de France and other major cycling events across the world. The manufacturer is also the official vehicle sponsor for a number of professional cycling teams.
For more information about ŠKODA and its cycling heritage, please visit http://www.skoda.co.uk. Keep up-to-date with ŠKODA on Facebook at www.facebook.com/skodauk, or follow ŠKODA cycling on Twitter @skodaukcycling.