At the VIP event, guests including the Lord Mayor of Coventry, Councillor Tim Sawdon, David Peel, Robins & Day Chief Executive and Peugeot UK Managing Director, Tim Zimmerman were among the first to set foot inside the brand new 1,940 sq. metres state of the art dealership. The refurbishment took nine months to complete and showcases the striking Blue Box exterior that characterises Peugeot, which maximises the visual appeal and provides a delightful environment for customers.
The new eight-car showroom is modern and spacious in which is displayed the extensive product range of Peugeot vehicles, including the most eagerly anticipated new car of 2012 – the Peugeot 208 – alongside cars like the 107, 3008 HYbrid4, RCZ Sports Coupé and 508. Customers will appreciate the welcoming environment and be able to take advantageof the new café and lounge area, while they browse the extensive Peugeot portfolio of products.
David Peel, Chief Executive of Robins & Day, said: “Robins & Day Coventry is renowned for great customer service and this is because we continually strive to exceed customer expectations. This new flagship dealership is part of our multi-million pound national development programme and represents our vision for an enhanced customer experience at Robins & Day and Peugeot dealerships in the UK.”
Commenting on the new dealership, Dealer Principal, Mark Warrilow, said: “The new Blue Box dealership highlights our commitment to providing our customers with the best possible visiting experience. We look forward to welcoming both existing and new customers into the showroom and hearing their feedback on our attractive new services and facilities.”
To enhance and continue the dealership opening celebrations, combined with the timely launch of the Peugeot 208, the dealership has organised a family fun weekend on Saturday 7th July and Sunday 8th July, where customers will be in with a chance of winning a selection of great prizes, including Xbox Kinect Pods and Peugeot themed goody bags.
The new dealership provides high quality levels of sales and service, with specialised support for mobility and fleet sales facilities, and has a state-of-the-art workshop and two MOT lanes. A selection of Peugeot commercial vans are also available on site, as well as generous customer parking space.