With Sportage and cee’d leading the way – 20,796 and 14,021 examples respectively – the Kia network delivered more than 37,600 cars to retail customers during the year to hit a new record retail market volume.
Paul Philpott, President and Chief Executive of Kia Motors (UK) Limited said: “As the UK car market recovered Kia was well placed to benefit and I am very pleased to see us reach both new total sales numbers and record retail sales figures.
“We have continued to carefully manage rental sales but our dealer network has done more business with local companies than ever before. That means a strong and profitable network and ever-improving residual values behind the Kia brand rather than a performance inflated from the centre at high cost and with high impact on trade values,” he said.
Philpott went on: “Looking forward to 2014 we expect to see our sales continue to grow – even though some analysts are suggesting the overall market growth will slow – and with the continued enthusiasm of our dealers we confidently expect to reach the 75,000 unit mark this year.”
Kia’s total sales in 2013 reached 72,090 – up 8.2 per cent on the 2012 figure of 66,629 to record an overall market share of 3.21 per cent compared to 3.26 per cent in the smaller 2012 market.
Sportage and cee’d were followed in Kia’s Top Five by; Picanto – 13,875, Rio – 11,314 and Venga – 6,143 sales.
Kia’s sales performance over the last five years has more than doubled – both in overall and retail terms.
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