Via an application hosted on Renault’s international Facebook page, fans can vote for their favourite version of Captur from a selection of personalised versions in the colours of various countries: Algeria, Argentina, Brazil, Britain, France, Germany, India, Italy, Romania, Spain, Switzerland and Turkey. The stunning personalisations were produced with Renault Design.
After the vote, a real version of the winning personalised Captur will be made and put on show at various events throughout the year. The result of the vote will be revealed on Facebook on 18th March.
A strategy of engagement
Florence de Goldfiem, Vice-President, Corporate Communications for the Renault Group, explains, “The Inter-Country Battle is a new addition to the exclusive content that we offer fans of the international Renault Facebook page. The page currently has around 400,000 fans. This dynamic, innovative activity about our new crossover supports the launch of Captur by emphasising the model’s unique design and universal appeal.”
The fans who voted for the winning version will be entered into a draw to win a VIP experience for two in a Captur at the 2013 Cannes Film Festival, which Renault has partnered for 30 years.
Renault and Facebook:
- A Facebook page since 2009
- Almost 5.4 million fans around the world, including 400,000 on the international page
- An international page, 10 thematic pages and 50 country-specific pages.
- Fun applications about new developments
- Topics of interest for fans, such as products (particularly Captur), design, motors sports and vintage cars.
Join in the Inter-Country Battle on: www.facebook.com/renault
Renault’s UK Facebook page can be found at: www.facebook.com/RenaultUK