The Office for Low Emission Vehicles will work with the Society of Motor Manufacturers and Traders and five vehicle manufacturers, including Renault, to joint-fund a brand new campaign. Due to launch early next year, this will include radio, digital and print advertising as well as the creation of an online information resource which will aim to raise awareness, bust myths and answer common questions about ULEVs.
Ken Ramirez, Renault UK’s Managing Director, said: “We welcome the initiative the Government are taking to encourage consumers to understand the benefits of ultra-low emission vehicles. We are genuinely passionate about our industry reducing our CO2 emissions and Renault will play a major part in this drive with our Zero Emission range – the ultimate ultra-low emission vehicle!. The market for these vehicles is very much in the early stages of growth and at a critical point for continued mainstream adoption and so this campaign is very welcome to tackle the challenges we face”
Renault leads the electric vehicle market in Europe where ithas sold over 34,000 electric vehicles since its first model, Kangoo Van Z.E., went on sale in late 2011. In this developing European electric vehicle market, Renault has a market share of 47% so far this year.
Renault ZOE, spearheads its Z.E. range of 100 per cent electric vehicles and is the world’s first affordable, purpose-built, all-electric supermini – perfect for households whether they’re commuting, doing supermarket and school runs, or even doing moderate distances. ZOE’s official NEDC range is 130 miles, the longest of any EV on sale today, with a real-world range of around 90 miles in temperate conditions or 60 in the harshest conditions. It is priced from just £13,995 on-the-road after grant, plus battery hire from £70 per month.
In addition to the Kangoo Van Z.E., Renault also offers Fluence Z.E. saloon; the two-seat commuter vehicle Twizy; and the ZOE supermini, launched earlier this year.
Twizy is Renault’s best-selling model with over 11,400 units sold since it went on sale in early 2012, closely followed by 11,000 Kangoo Z.E.