Ford says the flagship Sport model is the most popular choice, making up 49 per cent of the configurations, while just 11 per cent account for the entry-level Zetec series. Over 55 per cent specified the 207 bhp 2.0-litre TDCi diesel engine with Powershift automatic transmission and the most popular colours are Oxford White (16 per cent), Shadow Black (14 per cent) and Electric Spice (8 per cent). The average price of Edge models being configured in the UK is more than £35,000.
Andy Barratt, chairman and managing director, Ford of Britain, said: “The UK team and our extensive Ford dealer network are very excited by this exceptionally fast start for the new Ford Edge. With our existing EcoSport and Kuga SUV models enjoying healthy sales growth, there isn’t a better time to launch our new flagship Edge SUV.”
Available in Zetec, Titanium and Sport series – and with a choice of 180PS 2.0-litre TDCi diesel engine with six-speed manual transmission, or 207 bhp bi-turbo 2.0‑litre TDCi diesel with six-speed PowerShift automatic transmission – the all-new Edge offers intelligent all-wheel drive, Active Noise Control, Pedestrian Detection, DAB Audio with SYNC connectivity, privacy glass and 19-inch alloy wheels.
The Edge arrives in Ford’s UK dealerships this summer priced from £29,995 – joining the Kuga ‘family-sized’ SUV (prices from £19,995) and EcoSport compact SUV (from £14,445).