Rolls-Royce Motor Cars today celebrates 10 Years of Excellence. On 1 January 2003 the Home of Rolls-Royce officially opened for business and the first car was presented to its delighted customer at one minute past midnight.
Described at the time as ‘the last great adventure in automotive history’, production of Phantom was initially one car per day, rising to three by the end of 2003. Today, with a product range spanning two model families (Phantom and Ghost) and six models, the company’s craftsmen and women hand-build up to 20 cars each day. In 2011, Rolls-Royce celebrated a second consecutive sales record and the best result in the company’s then 107-year history.
The response to the company’s portfolio from customers, media and enthusiasts has been overwhelmingly positive throughout the company’s first ten years of business. Each new model has been warmly welcomed and attracted worldwide acclaim, with the cars winning many design and luxury awards. The company’s growing dealer network provides the same unique and effortless customer ownership experience across the world, with superlative customer service offered as standard. Whilst the company does not, as a rule, quote its customers, several have offered the following kind words: