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SEAT presents new electrification strategy

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SEAT has presented its electric strategy which, until the beginning of 2021, will include six electric and plug-in hybrid models. The electric version of the Mii and el-Born will be the brand’s first two fully electric models, while the new generation Leon and the Tarraco will feature a plug-in hybrid version. Furthermore, the CUPRA Leon and the CUPRA Formentor will also have a plug-in hybrid variant. SEAT President Luca de Meo also announced that the CUPRA Formentor, the new CUV that was unveiled at the Geneva Motor Show, will be built at the Martorell factory.

For the first time, SEAT will develop a new vehicle platform in collaboration with the Volkswagen brand, a smaller version of the Modular Electric Drive Toolkit (MEB) on which multiple vehicles of the size of around four metres in length by different brands, SEAT among them, will be made. The goal of the new platform is to develop affordable electric vehicles, with an entry level price below 20,000 euros. More than 300 engineers will be participating in this project in Spain.

During the presentation of the results held at SEAT’s corporate headquarters in Martorell, company CEO Luca de Meo stated that “SEAT now has a clearer role in the Volkswagen Group, and thanks to the results obtained, we have earned the new electric vehicle platform.” “For the first time, the SEAT Technical Centre will be developing a platform that may be used by more brands around the globe”, added de Meo.

Volkswagen AG CEO Dr. Herbert Diess attended the presentation and emphasised SEAT’s role within the Volkswagen Group: “SEAT is crucial building block for the future of the Volkswagen Group. It is a successful and important player again based on close cooperation and synergies as well as joint technology and product development within the Group.” Dr. Diess added that “the small electric platform is a great illustration for this. It enables us to realize the first electric vehicle that is especially designed for urban journeys available for less than 20,000 euros. That is democratising sustainable mobility.”

The electric offensive reaches further than new models and also encompasses a micromobility strategy which, as announced by the CEO of SEAT during the Mobile World Congress, the company is going to lead for the Volkswagen Group. The recently unveiled Minimó concept car plays a part in this strategy and the electric SEAT eXS kickscooter are two examples of urban micromobility solutions put forward by the company.

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