Under the slogan ‘We are SEAT, we show Solidarity’, the brand encouraged the 14,000 staff comprising the SEAT Group workforce to participate in the initiative.
It’s a programme that is more necessary than ever due to the worsening quality of life that many families are suffering as a result of the current economic crisis.
For one week – and thanks to the assistance of Red Cross volunteers – SEAT employees handed in their contributions at the various collection points provided by the company. These were situated at SEAT’s production facilities in Martorell, Barcelona’s Zona Franca and Prat de Llobregat, as well as its Madrid offices.
All told, some 250 new educational toys and more than two tonnes of food – mainly non-perishables such as pasta, rice, oil or pulses – have been collected.
In addition to organising the logistics and alerting employees through in-house communication channels, SEAT has also invited its suppliers to join this act of solidarity, and itself has made an additional financial contribution to the Red Cross to support the financing of projects to tackle poverty and social exclusion.
SEAT President James Muir has highlighted the importance of the workforce’s participation: “At SEAT we are committed to tackling social problems, particularly concerning thosepeople most affected by the economic crisis. Every contribution, no matter how modest, is of great help, and shows the involvement and solidarity of everyone in pulling through thedifficult times we are living in.”
Spanish Red Cross Vice-President Manuela Cabero Morán reiterated that the Red Cross’s priority is, “to attend to those people who are in a situation of extreme vulnerability, such as families where all members are unemployed, or children living in poor households.
“We have launched a special appeal aimed at reinforcing our capacity to respond to an increasing number of persons who find themselves in these circumstances,” she added.
The Red Cross provides social services for two million people in Spain. By launching this global appeal, which SEAT has joined in with, the organisation aims to help a further 300,000 people.