SEAT UK has posted its best March registrations ever, with 9,429 during this key month representing a huge 38.1% improvement on March 2013 – and 2,178 more registrations than the company’s previous best March, in 2011.
This has helped SEAT UK achieve a record first quarter in 2014.
Globally, SEAT has increased sales by 7.3% during the first quarter of the year. The brand has delivered a total number of 93,400 vehicles, 6,300 more than the same period in 2013. The Leon has boosted SEAT sales with a 60.1% increase; during the first three months of the year, 34,600 Leon models have been delivered – 13,000 more than in the first quarter of 2013 (21,600).
Sales of the Leon ST, on the market since the end of last year, totalled 8,000 units. Growth of Toledo sales (+28.1%; total 4,700 vehicles) and the Alhambra (+14.1%; total 5,200) have also contributed to the up-turn in SEAT sales.
SEAT President Jürgen Stackmann highlighted the fact that “after a very positive 2013, sales continue on an upward trend in the first quarter of the year. The slight recovery seen in the main European markets and above all the success of the Leon will continue to give momentum to our growth in 2014.”
Dr. Andreas Offermann, Vice-President for Sales and Marketing, said that “Germany, the United Kingdom and Eastern Europe are some of the markets making the biggest contribution to maintaining the high rate of deliveries,” adding that “the launch of the new Leon ST has exceeded all expectations. It is already a key model in our range.”
Europe: a basis for growth
SEAT sales in Western Europe have grown by 7.8% in the first quarter (73,300 versus 68,000 in 2013) with 2.3% market share. In SEAT’s main market, Germany, the company delivered 19,000 vehicles (up from 16,600 in 2013, a 14.8% improvement), and remains among the top-ten best-selling brands. The brand has also grown in Spain (17,200 units, up 0.4%), as well as in the United Kingdom, where last year it achieved the biggest sales figure in its history.
SEAT has also improved its delivery figures in France (+4.6%; total: 6,000 units) and has almost doubled its result in Portugal (+88.6%; total: 1,300 units).
In Eastern Europe, SEAT sales shot up by 85.6% in the first quarter to 5,700 units (2013: 3,100). The Czech Republic is the main market in the zone, with deliveries of 1,750 units (+123.5%).
Leon family continues to grow
The SEAT vehicle range continues to broaden this year, around the Leon family. The Cupra, the most powerful model in the brand’s history, is now on sale after its presentation at the Geneva motor show, and the four-wheel-drive Leon ST 4Drive will reach dealerships in Europe this April. The family crossover version, the Leon X-Perience, will appear towards the end of the year.