ŠKODA UK has teamed up with its UK professional cycling team partners to offer amateur riders the chance to train alongside top cyclists ahead of the Prudential RideLondon-Surrey 100 event, taking place next month. The training ride comprised 44 amateur riders and nine professional riders from teams Rapha Condor JLT and Matrix Vulpine.
Organised by ŠKODA UK as part of its three year commitment to be the official vehicle provider to Prudential RideLondon, an annual two-day festival of cycling taking place over the weekend of Saturday 9 and Sunday 10 August 2014, cyclists on the training ride were split into four groups to tackle a 40 mile route. Each group, led by two professional cyclists, started and finished at DM Keith ŠKODA in West Yorkshire.
This is ŠKODA UK’s second year of its three year partnership with Prudential RideLondon. As the official vehicle sponsor, ŠKODA UK will supply 36 cars for the weekend, which will transport technical engineers, medical staff and essential maintenance kit to assist cyclists throughout the event. The fleet includes the ŠKODA Superb hatch and Estate, Octavia Estate, Yeti and Rapid Spaceback.
The eight top domestic professionals from the ŠKODA-supported teams who donated their time and expertise at the Wakefield training ride included Kristian House (2014 Sheffield Grand Prix Champion), Graham Briggs (Winner of the 2014 Tour du Loir et Cher), Luke Grivell-Mellor (2013 Cycling Development North West League Champion), Ed Laverack (under 23 National Road Race Champion), Cornish cyclist Chris Opie, and 18 year-old Jack Sadler from Rapha Condor JLT. Matrix Vulpine riders included Yorkshire cyclists Jessie Walker and Mel Lowther.
Dougal Keith, Managing Director of DM Keith Ltd ŠKODA said: “Many of our customers are avid cyclists and the excitement of the Grand Depart of this year’s Tour de France taking place in Yorkshire has boosted its popularity even further. We knew our customers would relish the opportunity to train with the pros and their very own ŠKODA support vehicles. The day was a huge success and we hope that our amateur local riders really benefitted from the expertise of the Rapha Condor JLT and Matrix Vulpine professional team members.”
Emily Burns, Communications Manager for ŠKODA UK, added: “ŠKODA has become synonymous with major cycling events worldwide. We’re proud to be able to demonstrate the important work of our ŠKODA support vehicles on the road to cyclists of all levels. We wish everyone taking part in RideLondon this year the best of luck!”
A long-standing champion of cycling worldwide, ŠKODA UK also provides vehicles to the The Tour of Britain (7-14 September 2014) as well as a number of professional cycling teams including Matrix Vulpine, Team Raleigh and Rapha Condor JLT.