Despite the withdrawal of the scrappage scheme earlier this year, Škoda UK sales have continued to grow. Robert Hazelwood, Škoda UK Director said, “We have sold 61 per cent more cars in the first half of this year than compared to 2009, making the first half of 2010 the most successful six-month trading period in Škoda UK’s history. Taking into account our record order bank of nearly 11,000 cars awaiting delivery to customers, we are tracking towards a record-ever sales result in the UK for 2010. “Customers recognise that Škoda is a brand that delivers great quality cars at outstanding value for money, delivered and serviced by retailers who take excellent care of their customers, as evidenced by the recent J D Power Survey, in which we finished in the top ten cars manufacturers for the seventeenth consecutive year.
Award-winning cars like the recently-launched Superb Estate, Yeti and facelifted Fabia and Roomster have helped us to attract more customers than ever before.” Demand for all of Škoda’s products in the company’s five model line-up has surged in the UK over the past six months. The best selling model in the UK so far this year is the Octavia which has seen sales up 75 per cent from 2009, followed by the Roomster which has experienced an increase of 37 per cent when compared to the same period last year, and the Fabia supermini, up 25 per cent. The multi-award winning Superb continues to exceed sales expectations with an increase of 13 per cent over last year. Since its launch in September 2009, Škoda has sold nearly 3,000 Yetis.
Škoda has consistently achieved a 2%+ market share in the UK, with first-half registrations of 22,720, as reported by the DVLA. These results follow Škoda Auto’s recently-published worldwide sales, in which the company reported a record 378,747 vehicles sold in the first half of 2010, an increase of circa 15% globally when compared to the same period of last year.